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Product Command Center
The Product Command Center gives you deep analytics on every product in your catalog across all connected stores.
Summary Cards
Four KPI cards at the top show:
- Total Products — number of active products across all stores
- Average Margin — average profit margin across your catalog
- Inventory Value — total value of inventory on hand
- Dead Stock Value — value of inventory that has had zero sales in the selected period
Product Health Breakdown
A visual bar shows how many products fall into each health category:
- Profitable — healthy margins and strong sales
- Average — moderate margins or moderate velocity
- Underperforming — low margins, low sales, or both
Inventory Sell-Through Speed
A separate bar shows inventory velocity:
- Fresh — products selling at a healthy rate
- Aging — products that are slowing down
- Stale — products with very low sell-through that are tying up capital
Product Table
The product table has two views, selectable with a toggle at the top of the page:
Health View (Default)
A sortable table focused on product health and inventory:
| Column | Description |
|---|---|
| Product Name | Product title and variant |
| Health Score | Overall product health rating |
| Margin % | Profit margin percentage |
| Revenue | Total revenue from this product |
| Units Sold | Total units sold in the period |
| Profit | Total profit (revenue minus cost of goods) |
| Inventory Qty | Current inventory on hand |
| Days of Stock | How many days of inventory remain at current sell rate |
P&L View
A sortable table focused on per-product profitability after all variable costs:
| Column | Description |
|---|---|
| Product Name | Product title and variant |
| Revenue | Total revenue from this product |
| COGS | Cost of goods sold (unit cost times units sold) |
| Shipping | Allocated shipping cost based on average shipping per order |
| Contribution | Revenue minus COGS minus shipping. Green if positive, red if negative. |
| Margin % | Profit margin percentage |
| Units | Total units sold |
The P&L view includes a totals row at the bottom summing Revenue, COGS, Shipping, and Contribution across all displayed products.
Click any row to expand it and see a detailed breakdown including return rate, average selling price, discount erosion, repeat purchase rate, shipping cost per order, and top markets.
Filters
- Product Type — filter by product category
- Vendor — filter by supplier or brand
Demand Forecast
Statistical models that predict future product sales based on your historical order data. The system automatically selects the best method based on how much data you have:
- 12+ months of data uses Holt-Winters seasonal smoothing with weekly patterns
- 3 to 12 months uses double exponential smoothing with trend detection
- 1 to 3 months uses a 14-day moving average with wider confidence bands
Each product forecast shows:
- Predicted daily units with upper and lower confidence bands
- Peak month and seasonal multiplier (e.g., "November: 3.2x normal")
- Day-of-week patterns showing which days sell the most
- Data quality indicator so you know how reliable the forecast is
- Confidence score based on data consistency and model fit
Select any product to see its forecast chart with shaded confidence bands. Products with fewer than 10 units sold or less than 30 days of data show an "Insufficient data" state.
Key Alerts
The Product Command Center flags:
- Dead Stock products with inventory on hand but zero sales in the period
- Slow Movers products with high days of stock that still have some sales
- Missing Cost Data products without cost information cannot calculate margins and are flagged accordingly