Customer Geography
Customer Geography shows where your customers are ordering from, helping you spot new market opportunities and understand your geographic distribution.
Find Your Way Around
Open Customer Geography and choose Overview, Revenue by country, or Product sales by country. Use the date and store controls to choose the orders you want to review.
Product Sales by Country
Choose Product sales by country and search for a product. The comparison shows where that product sells and how its country mix compares with all store orders. The page tells you when orders are missing country information. Check how many orders have a country recorded before deciding which market to focus on.
KPI Cards
- Total Revenue — revenue for the selected period
- Countries Reached — number of unique countries with orders
- Top Country — your highest-revenue country
- International Revenue % — percentage of revenue from outside your primary market
World Map
An interactive world map shows order distribution by country. Countries with more orders appear darker. Click on any country to drill down into regional data.
Revenue by Country
A ranked list shows revenue and order count for each country, with horizontal bars for visual comparison. Click any country to select it and view the regional breakdown.
Regional Drill-Down
When you select a country, a detail panel appears showing revenue and order count by region:
- United States — broken down by state
- Canada — broken down by province
- Australia — broken down by state
- United Kingdom — broken down by region
- New Zealand — broken down by region
Customer geography data comes from shipping addresses on orders. The more orders you have, the more accurate and detailed the geographic picture will be.