Measurement

Measurement shows the sales each ad platform really brings to your online store. It is part of the Scale plan.

Find Your Way Around

Open Marketing Performance Center, then Attribution, and choose Marketing mix model or Region tests.

Marketing mix model

Nummbas compares your store's weekly sales in each region with your weekly ad spend, email and SMS sends and discount use, and estimates what each channel brought in over the last 52 weeks. Each figure has a likely range. The model needs 104 weeks of history when your sales spread across 5 or more regions, and 156 weeks otherwise; until then, the page shows the week it can first run. Nummbas checks every model before showing it and builds a new one every 4 weeks.

Region tests

A region test turns off one advertising channel, such as Meta Ads or Google Ads search, in some regions for 4, 6 or 8 weeks. Nummbas chooses the regions, tells you exactly which regions to exclude and which budgets to change, checks the spend in each region every day, and measures the sales lost in those regions after a 2 week cooldown. The result also improves your marketing mix model. Region tests are available for ad platforms that report spend by region.