Your sales dashboard says you are crushing it. Your bank account disagrees.

Nummbas connects your sales, costs, ads, shipping, and expenses so you can see what you actually keep. Built for direct-to-consumer brands that have outgrown spreadsheets but are not ready for a full-time financial officer.

Available on Web, iOS, and Android.

app.nummbas.com/dashboard

Built for DTC businesses across common categories and connected to the platforms that run them

Sound familiar?

01

Scattered across tools

Your revenue is in Shopify, expenses in QuickBooks, ad spend in Meta, and shipping costs in ShipStation. You are logging into multiple platforms just to guess if you are profitable.

02

Revenue is not profit

Sales look great on the surface. But after ad spend, shipping, platform fees, and returns, do you actually know what you kept?

03

Hours lost to spreadsheets

Every week you spend hours copying numbers between tools, building formulas, and hoping the math is right. One wrong cell and your whole picture is off.

Nummbas fixes this. One dashboard. Every number. Updated automatically.

You already have tools. None of them show you the full picture.

Each one does its job well. But none of them connect your revenue, costs, ads, and cash flow into one answer. Are you actually making money?

Profit trackers

TrueProfit, BeProfit, Lifetimely

Show you margins and ad spend. Do not show you cash runway, operating costs, or what you can safely pay yourself.

Ad platforms

Triple Whale, Polar

Built for marketing teams. Tell you which ads perform, not whether your business is actually making money.

Accounting software

QuickBooks, Xero

Handle bookkeeping and taxes. Do not connect to your ads, calculate real product margins, or flag problems automatically.

Spreadsheets

Google Sheets, Excel

Go stale the moment you stop updating them. Cannot alert you when something needs attention.

Nummbas shows you what none of them can. The full picture.

Profit after every cost. Cash runway with scenario planning. Product performance down to the SKU. Ad returns across every platform. Marketing attribution by channel. Shipping costs by carrier. Industry benchmarks. Customer geography. Demand forecasts. An AI financial officer you can ask anything about your business. A guide to how much you can take home without hurting your business. Everything syncs automatically. No manual work.

How It Works

Get set up in minutes. See results on day one.

Shopify
Stripe
Meta
QuickBooks
Google Ads
Klaviyo

All connected

01

Connect Your Tools

Link your store, ads, payments, and accounting with one-click integrations. No code, no CSV uploads. Done in under five minutes.

Revenue$48.2K
Expenses$31.7K
Net Profit$16.5K
Margin34.2%
02

One Dashboard, Real Profit

Revenue, expenses, margins, and cash runway update automatically. No more jumping between platforms to piece your numbers together.

Can I afford to hire someone this quarter?

Based on your current revenue trend, cash runway of 8.3 months, and monthly burn rate, you could support a $4,500/mo hire and still keep 6+ months of runway.

03

Ask Your AI Financial Officer

Ask questions that would normally take hours of digging across platforms. Nummbas-FO pulls from every connected source to give you a clear answer in seconds.

Everything you need to stay profitable

Stop guessing. Start knowing. Nummbas gives you the full picture of your business so every decision is backed by real numbers.

Financial Command Center

Where is all my money actually going?

See your real profit, not just revenue. One screen shows what you earned, what you spent, what you kept, and how long your cash will last. Updated every day without you touching a spreadsheet.

Nummbas-FO

What if I could just ask someone?

Ask "Which products should I cut from my next ad campaign?" and get an answer that combines your product margins, ad spend, return rates, and shipping costs. Ask "What happens to my runway if I increase ad spend by 20%?" and get a projection based on your real cash flow. No single tool can answer these. Nummbas-FO can.

Smart Business Insights

What if something goes wrong and I miss it?

Nummbas watches your numbers around the clock and flags problems before they get expensive. Margins shrinking, refunds climbing, ad spend wasted. Each alert tells you exactly what changed and what to do about it.

Industry Scorecard

Am I doing well or just surviving?

Compare your margins, ad spend, shipping costs, and profit against other businesses in your industry. Know exactly where you are ahead and where you are falling behind.

Smart Alerts and Daily Pulse

How do I stay on top of this without living in dashboards?

Get a daily snapshot of yesterday sent to your phone or inbox. Set alerts for the things that matter most, like revenue dropping, expenses spiking, or cash getting low. Stay informed without logging in.

Product and Ad Performance

Which products and ads are actually making me money?

See the real profit on every product after costs, shipping, and returns. Know which ad campaigns across Meta, Google, and TikTok pay for themselves, and which ones are burning cash. Stop funding what does not work.

Financial Planning

Can I afford to grow? How much can I pay myself?

Model what happens if revenue goes up or costs rise. See how much you can safely pay yourself based on your real numbers and tax obligations. Spot where expenses are climbing before they become a problem.

All Your Tools, One Dashboard

I already use 8 different tools. Do I really need another one?

Nummbas does not replace your tools. It connects to them. Your store, ads, payments, accounting, shipping, subscriptions, and email marketing all feed into one place. Access it on web, iOS, or Android. Invite your team, share a live dashboard with investors, or export a report in seconds.

See the decisions Nummbas is built for

These are example moments from the live demo. They show the kinds of questions Nummbas helps a business owner answer.

Spreadsheet work drops fast

A founder opens one dashboard instead of pulling numbers from Shopify, Meta, and QuickBooks by hand.

See this in the live demo

No signup needed

Owner pay becomes clearer

A founder checks how much they can pay themselves while still keeping enough cash in the business.

See this in the live demo

No signup needed

Ad spend gets checked against profit

A team asks which channel made the most profit last month and gets an answer based on connected data.

See this in the live demo

No signup needed

Weak campaigns stand out

A brand sees which campaigns spend money without bringing back enough return across each ad platform.

See this in the live demo

No signup needed

Cash runway is easier to read

A founder sees how long cash may last and what costs are putting pressure on the business.

See this in the live demo

No signup needed

Product margin leaks are easier to spot

A brand sees when shipping, returns, and discounts make a product less profitable than sales alone suggest.

See this in the live demo

No signup needed

Test it before you sign up

We built a fully interactive demo powered by a fictional brand so you can test drive the entire platform. Explore the dashboard, view reports, interact with Nummbas-FO, and see every feature in action.

No email. No credit card. No sales call. Unlike others, we do not ask for your details just to show you what we do.

Launch the Live Demo
No signup requiredDemo data includedReal feature demo

Trust the number before you act

Financial advice only helps when the data is clear. Nummbas shows where the number came from, when it last changed, and what is still missing.

Trust check 01

Source labels

See which tool each number came from, such as Shopify, QuickBooks, Stripe, or Meta Ads.

Trust check 02

Fresh sync checks

See when your data last updated, so you know if a number is fresh before you act on it.

Trust check 03

Clear missing data

If a tool is not connected, Nummbas says so. It does not pretend the picture is complete.

How Nummbas pays for itself

One avoided mistake can pay for a month of Nummbas

Nummbas earns its keep when it helps you catch a costly mistake early. Wasted spend, weak margins, and cash pressure can each cost more than the monthly plan.

Stop wasted ad spend

Find campaigns that spend money but do not bring back enough profit. One budget fix can pay for a month of Nummbas.

Catch weak margins

See when shipping, fees, returns, or discounts make a product less profitable than it looks in your store.

Protect cash early

Spot cash pressure before it becomes a bank balance problem. Plan spend, stock, and owner pay with more care.

Pricing that fits the cost of a bad decision

Start with the plan that matches how complex your business is today. Each plan helps you see what you keep, what drains cash, and what needs attention.

MonthlyAnnualSave up to $720 each year
All prices in USD14-day free trialNo charge todaySecure checkout with StripeCancel any time

Starter

Best for owners who want a simple daily view of cash, revenue, and alerts.

$99/month

Switch to annual billing to save $120 each year.

No charge today. Then $99/month after 14 days.

Start 14-day Starter trial

Card required. Cancel before the trial ends to avoid the first charge.

Includes

3 integrationsConnect your business tools like Shopify, QuickBooks, Stripe, and more. Each connection counts as one integration.
1 team memberJust the account owner. Upgrade to Growth if you want to invite more people.
Daily financial pulseA daily email summary of your key business numbers so you can stay on top of the business without logging in.
Weekly ReviewYour Monday summary of what changed last week and what needs attention next.
Mobile AppCheck your numbers, receive alerts, and use Nummbas-FO from your phone.
50 Nummbas-FO messages each monthAsk the AI financial officer questions about your business and get answers based on your real numbers.
Weekly Digest emailA weekly email with revenue trends, cash runway, top products, and ad performance.
Standard supportEmail support with standard response times.

Not included

-
No deep product, ad, or expense reportsStarter keeps the basics simple. Deep product, ad, and expense views start on Growth.
-
No custom alerts or PDF reportsSmart Alerts and PDF reports start on Growth.
-
No planning or multi-store toolsCash Projection, Data Sharing, and multi-store tools start on Scale.
Best fit for most brands

Growth

Best for brands that spend on ads, hold stock, and need to know what is making money.

$199/month

Switch to annual billing to save $360 each year.

No charge today. Then $199/month after 14 days.

Start 14-day Growth trial

Card required. Cancel before the trial ends to avoid the first charge.

Everything in Starter, plus

8 integrationsConnect your business tools like Shopify, QuickBooks, Stripe, and more. Each connection counts as one integration.
5 team membersThe account owner plus up to 4 more team members. Members can view dashboards, and admins can manage settings and integrations.
Product Command CenterSee product margins, sales velocity, dead stock, and best sellers in one place.
Expense IntelligenceTrack expenses over time, spot cost spikes, and see where your money is going.
Ad Performance CenterSee ROAS, CPC, and spend across Meta, Google, and TikTok in one place.
Marketing AttributionSee where orders come from and compare platform-reported revenue with verified order revenue.
Shipping OperationsTrack carrier costs, delivery speed, and shipping performance in one place.
Customer LTV and RetentionTrack repeat purchase rate, customer lifetime value, and retention trends.
Demand ForecastForecast product demand from your order history so you can plan stock earlier.
150 Nummbas-FO messages each monthAsk the AI financial officer more detailed questions as your team uses it more often.
PDF reportsGenerate clean PDF reports you can share with your team, lender, or advisor.
Smart AlertsSet custom alerts so you hear about important changes before they become bigger problems.
Extended supportPriority email support with faster response times.

Not included

-
No multi-store roll-upMulti-store roll-up and extra same-provider connections start on Scale.
-
No cash planning toolsCash Projection, Owner Draw Guide, and Ad Budget Optimizer start on Scale.
-
No shared dashboard linksData Sharing starts on Scale.

Scale

Best for brands that need planning, sharing, more users, and more connected accounts.

$399/month

Switch to annual billing to save $720 each year.

No charge today. Then $399/month after 14 days.

Start 14-day Scale trial

Card required. Cancel before the trial ends to avoid the first charge.

Everything in Growth, plus

Unlimited integrationsConnect your business tools like Shopify, QuickBooks, Stripe, and more. Each connection counts as one integration.
Up to 3 connections per providerConnect more than one account from the same platform, such as 3 Shopify stores or 3 Stripe accounts.
Unlimited team membersInvite as many team members as you need. Members can view dashboards, and admins can manage settings and integrations.
Customer GeographySee where customers are ordering from by country, state, and city.
Cash ProjectionModel future cash flow so you can plan ahead before cash gets tight.
Owner Draw GuideEstimate how much you can safely pay yourself based on your numbers.
Data SharingCreate secure links to share dashboards with investors, lenders, or advisors.
Ad Budget OptimizerGet a suggested spend split across ad channels based on performance and diminishing returns.
Multi-store data aggregationView combined numbers across multiple stores and accounts in one dashboard.
Unlimited Nummbas-FO messagesGet unlimited access to the AI financial officer for ongoing analysis and team use.
Premium supportPriority support with the fastest response times.
Request new toolsSuggest and vote on new integrations and features. Your requests get priority on our roadmap.
Early access to new featuresTry new features before they are released to everyone else.

Need help choosing? Explore the live demo at demo.nummbas.com.

Frequently Asked Questions

Ready to see your real numbers?

Use the live demo to see how Nummbas helps you find profit, cash risk, and the next step.