One platform, every DTC industry
Whether you sell skincare or software, the question is the same: am I actually making money? Nummbas pulls data from every tool you use and shows you the answer.
Apparel and Fashion
Between seasonal swings, returns, and revenue split across channels, it is hard to know what is actually working. Nummbas pulls in your store sales, ad spend, and shipping costs to show you which products and channels drive real profit, not just revenue.
Revenue by channel
Beauty and Skincare
Customer acquisition costs climb fast when you are running ads across Meta, TikTok, and Google. Nummbas connects your store, ad accounts, and accounting software to show you true margins after ad spend, and alerts you when costs start eating into profit.
Profit snapshot
Ad Spend
$12.4K
ROAS
3.1x
Net Margin
22%
Profit margin is healthy
Food and Beverage
Tight margins leave no room for guesswork. Nummbas pulls in your sales, fulfillment costs, and accounting data to give you a clear picture of revenue, cost of goods, and cash runway, so you know exactly where every dollar goes.
Cost breakdown
Food Service and Hospitality
When revenue comes from terminals, online orders, and catering, it is hard to get a single view of your finances. Nummbas consolidates your sales, payment, and accounting data into one dashboard so you can see daily cash flow at a glance.
Daily sales
Health and Wellness
Between ad spend creep and rising supplier costs, margins can shrink before you notice. Nummbas connects your sales platform, ad accounts, and accounting software to track your true profit and cash runway, so nothing slips through the cracks.
Cash runway
Revenue
$64K
Expenses
$41K
Runway
4.2 mo
Supplements and Nutrition
Subscription revenue looks great on paper, but high cost of goods, fulfillment costs, and ad spend can quietly erode your margins. Nummbas tracks product-level profitability and runs daily checks to flag problems before they compound.
Product margins
Fitness and Outdoors
Seasonal demand spikes and heavy shipping costs make it tough to maintain consistent margins. Nummbas connects your store, ad platforms, and shipping data to show you which products and channels deliver real profit, not just top-line growth.
Channel ROAS
True Blended
2.6x
Home and Living
Bulky products mean higher shipping costs, and longer consideration cycles make ad spend harder to measure. Nummbas pulls in revenue, ad spend, shipping costs, and accounting data to show you net margins by product and flag rising costs early.
Monthly overview
Revenue
$92K
+14%
Ad Spend
$18K
+6%
Shipping
$8.2K
-3%
Profit
$22K
+9%
Baby and Kids
Parents research carefully before buying, which means higher acquisition costs and longer conversion windows. Nummbas connects your store, ad accounts, and accounting software to track true customer acquisition costs, margins, and cash runway, updated daily.
Acquisition funnel
CAC
$38
Avg Window
14 days
Repeat Rate
42%
Pet Products
Pet parents are loyal, but rising ad costs and fulfillment expenses can eat into repeat-purchase margins. Nummbas brings together your store data, ad performance, and shipping costs, and runs daily insight checks to flag margin drops and cash flow risks.
Daily insight alerts
Shipping costs up 12% this month
Meta ROAS dropped below 2.0x
Cash runway is above 6 months
Jewelry and Accessories
High average order values can mask thin margins when material costs, ad spend, and platform fees add up. Nummbas connects your sales platform, ad accounts, and accounting software to show you margin by product category and track cash flow in one place.
AOV vs. true margin
High AOV does not always mean high margin
Electronics and Gadgets
Fast product cycles and competitive pricing leave little room for waste. Nummbas pulls in your order data, ad spend, and accounting records to track margins at the product level and flag problems daily before a slow seller drains your cash.
Product performance
Smart Speaker
342 orders
34%
margin
USB-C Hub
891 orders
52%
margin
Wireless Charger
567 orders
28%
margin
SaaS and Digital Products
Recurring revenue is only healthy if it outpaces churn and acquisition costs. Nummbas connects your payment processor, ad accounts, and accounting software to give you a clear view of revenue trends, customer acquisition costs, and cash runway on one dashboard.
MRR growth
Do not see your industry?
Nummbas works for any direct-to-consumer business that wants to understand its real numbers. If you sell online, in person, or both, we can help you see where the money goes and what is actually profitable.
Contact us to learn more