Problems Nummbas solves

If any of these sound familiar, Nummbas was built for you.

Revenue is up but my bank account keeps shrinking

You did $80K last month. Your best month ever. But when you check your bank balance, it is lower than the month before. You open Shopify, then your ad dashboard, then QuickBooks, then your shipping invoices. Two hours later you still do not have a clear answer. You just know the money is going somewhere and you cannot see where.

How Nummbas helps

Nummbas connects to your store, ad platforms, accounting software, and shipping tools and breaks down exactly where your money is going. It calculates your cash runway and checks it every day. When runway drops below a safe level, you get an alert before it becomes a crisis. You stop finding out about cash problems when it is already too late.

Where your money goes

Revenue
Ad Spend
COGS
Shipping
Fees

I am spending thousands on ads and I have no idea what is actually working

Meta says it drove 4x ROAS. Google says the same. TikTok says it is crushing it. But when you add up total ad spend and total revenue, the numbers do not come close to matching. Each platform takes credit for the same sale. You are spending $10K, $20K, maybe $50K a month on ads and making decisions based on numbers you cannot trust.

How Nummbas helps

Nummbas pulls spend and revenue from every ad platform into one view and calculates your true blended ROAS. You see which channel is actually moving the needle and which one is burning cash. You stop funding the wrong channel and start putting money where it works.

Blended ROAS

Meta3.2x
Google2.8x
TikTok1.4x

True Blended

2.5x

I used to be profitable but I do not know when that changed

A year ago every sale felt profitable. Now you are doing more revenue but keeping less. Shipping costs crept up. Your supplier raised prices twice. Ad costs went from $8 CPM to $14. None of these changes were big enough to notice on their own, but together they quietly destroyed your margins. By the time you realize it, you have been losing money on products for months.

How Nummbas helps

Nummbas tracks your margins at the product level and monitors your expenses across every connected platform. Its insight rules check your profitability every day and flag when your net margin drops into dangerous territory. You also get a full product profitability breakdown so you can see exactly which products are making money and which ones are dragging you down.

Product margins

Protein Bar
62%
Shaker Bottle
41%
Sample Pack
8%
Bundle Box
-3%

I spend more time looking at numbers than actually running my business

Every Monday morning starts the same way. You open Shopify to check weekend sales. Then Meta Ads Manager. Then Google Ads. Then QuickBooks for expenses. Then a spreadsheet you built months ago that is already out of date. You spend 3 to 5 hours a week just trying to answer one question: is my business doing okay? That is time you could spend on product, customers, or growth.

How Nummbas helps

Nummbas pulls all of that into one dashboard that updates automatically. Your daily pulse email gives you the key numbers before you even open your laptop. And when you need a deeper answer, you ask Nummbas-FO in plain English and get it in seconds. You get your Mondays back.

Your daily pulse

Revenue

$82.4K

+12%

Orders

1,247

+8%

ROAS

2.5x

-0.3x

Net Margin

18%

+2%

I have not paid myself properly in months because I am scared to take the money out

You built this business to support your life, but every time you think about taking an owner draw, the anxiety kicks in. What if a big supplier invoice lands next week? What if ad costs spike? You either take too little and resent the business, or take too much and scramble to cover payroll. There is no system telling you what is actually safe.

How Nummbas helps

Nummbas looks at your real revenue, expenses, cash runway, and tax obligations and calculates what you can safely draw. The number updates as your financials change. You stop guessing and start paying yourself with confidence, knowing the business can handle it.

Safe owner draw

$6,200per month

Revenue

$82K

Expenses

$64K

Tax Reserve

$4.5K

An investor asked for my financials and I panicked

Someone wants to see your numbers. Maybe it is an investor, a potential partner, or a lender. You say "I will send it over this week" and then spend three days pulling data from five different platforms into a spreadsheet that still does not look professional. By the time you send it, the opportunity has cooled off and you feel embarrassed by what you put together.

How Nummbas helps

Nummbas generates investor-ready PDF reports in one click. Revenue trends, profitability, expense breakdowns, cash flow forecasts, and key metrics are always current and always formatted. When the next opportunity shows up, you send it the same day and look like you have your business together. Because you do.

One-click reports

Investor Update

PDF ready

Cash Flow Forecast

PDF ready

Product Profitability

PDF ready

Ready to know your NUMMBAS?

Join hundreds of DTC businesses that use Nummbas to stop guessing and start growing.