Google Ads

Connect your Google Ads account to pull in ad spend, campaign performance, and return on ad spend data.

Connection Method

OAuth — authorization through Google's secure OAuth flow.

How to Connect

1. Go to Dashboard > Integrations
2. Click Connect on the Google Ads card
3. You will be redirected to Google to sign in and authorize Nummbas
4. If you have multiple customer accounts, a picker modal will appear — select the account you want to connect
5. Your ad data will begin syncing

What Gets Synced

Account-Level Metrics (90-day period)

• Total spend
• Total impressions and clicks
• Total conversions
• ROAS (return on ad spend)
• Cost per conversion
• CPC (cost per click)
• CTR (click-through rate)

Campaign Breakdown

For each campaign:

• Campaign name, status, and type (Search, Shopping, Display, Video, PMax, Demand Gen)
• Spend, impressions, clicks, and conversions
• CPC, CTR, ROAS, and cost per conversion

Features Powered by Google Ads Data

• Ad Performance Center — see your Google results alongside other ad platforms in one place, with a unified campaign table so you can compare Search, Shopping, Display, and other campaign types without switching between dashboards
• Business Insights — total ad spend, blended ROAS (how much revenue you earn for every dollar spent on ads across all platforms), blended CAC (how much it costs to acquire one customer), and marketing efficiency ratio
• Expense Intelligence — your Google ad spend automatically appears as an expense category so you can see how much of your total costs go toward advertising
• Insight Rules — automated alerts when your return on ad spend drops below healthy levels or when your ad spending is taking up too much of your revenue
• Business Reports — a detailed ad performance report that breaks down your Google results by campaign so you can see what is working and what is not

Troubleshooting

• Connection failed — Make sure you are signing in with a Google account that has access to the Google Ads account you want to connect. If you use a manager account (MCC), you will need to select the specific customer account during setup. If the connection fails, try again from the Integrations page.
• Data not appearing after connecting — The initial sync can take a few minutes. Check the integration status on the Integrations page to confirm the sync is in progress. If your ad account is brand new with no campaigns, there will be no data to display.
• Stale or outdated numbers — Nummbas syncs your Google Ads data automatically every 4 hours. You can trigger a manual sync from the Integrations page if you need the latest numbers right away.