Klaviyo

Connect Klaviyo to pull in email and SMS marketing metrics including open rates, click rates, and revenue attribution.

Connection Method

OAuth — one-click authorization through Klaviyo's secure OAuth flow with PKCE. Nummbas requests read-only access to your accounts, campaigns, flows, lists, metrics, and profiles.

How to Connect

From Nummbas

Go to Dashboard > Integrations
Click Connect on the Klaviyo card
You will be redirected to Klaviyo to sign in and authorize Nummbas
After authorization, you will be returned to Nummbas and your data will begin syncing

From the Klaviyo App Marketplace

Find Nummbas in the Klaviyo App Marketplace and click Install App
If you are not logged in to Nummbas, you will be prompted to sign in or create an account
Once logged in, the OAuth flow starts automatically
Authorize Nummbas in Klaviyo, and you will be redirected back to your Integrations page

How to Disconnect

Go to Dashboard > Integrations
Click the disconnect button on the Klaviyo card
Nummbas revokes its access at Klaviyo and removes the connection

If you remove the app from within Klaviyo, Nummbas will detect this on the next data sync and update the connection status automatically.

What Gets Synced

Email and SMS Marketing Metrics (90-day period)

Total revenue attributed to email and SMS
Total recipients
Total opens and clicks
Average open rate and click rate
Conversion rate
Revenue per recipient
Total subscribers across all lists
Campaign count and individual campaign performance
Flow count and individual flow performance

Features Powered by Klaviyo Data

Business Insights — email marketing KPIs when Klaviyo is connected
Insight Rules — low open rate and low click rate alerts
Nummbas-FO — email marketing context for AI-powered answers

Multiple Accounts

You can connect more than one Klaviyo account. On the Integrations page, click Add Another on the Klaviyo card to connect an additional account. Each connection can be managed and disconnected independently.