Meta Ads

Connect your Meta Ads account (Facebook and Instagram) to pull in ad spend, campaign performance, and return on ad spend data.

Connection Method

OAuth — authorization through Meta's secure OAuth flow.

How to Connect

1. Go to Dashboard > Integrations
2. Click Connect on the Meta Ads card
3. You will be redirected to Meta to sign in and authorize Nummbas
4. If you have multiple ad accounts, a picker modal will appear — select the account you want to connect
5. Your ad data will begin syncing

What Gets Synced

Account-Level Metrics (90-day period)

• Total spend
• Total impressions and clicks
• Total conversions
• ROAS (return on ad spend)
• Cost per purchase
• CPC (cost per click)
• CTR (click-through rate)

Campaign Breakdown

For each campaign:

• Campaign name, status, and objective
• Spend, impressions, clicks, and conversions
• CPC, CTR, ROAS, and cost per conversion

Features Powered by Meta Ads Data

• Ad Performance Center — see your Meta results alongside other ad platforms in one place, with a unified campaign table so you can compare Facebook and Instagram performance without switching between dashboards
• Business Insights — total ad spend, blended ROAS (how much revenue you earn for every dollar spent on ads across all platforms), blended CAC (how much it costs to acquire one customer), and marketing efficiency ratio
• Expense Intelligence — your Meta ad spend automatically appears as an expense category so you can see how much of your total costs go toward advertising
• Insight Rules — automated alerts when your return on ad spend drops below healthy levels or when your ad spending is taking up too much of your revenue
• Business Reports — a detailed ad performance report that breaks down your Meta results by campaign so you can see what is working and what is not

Troubleshooting

• Connection failed — Make sure you are signing in with a Facebook account that has access to the ad account you want to connect. If you manage ads through Business Manager, your Facebook user must have at least Analyst access to the ad account. If the connection fails, try again from the Integrations page.
• Data not appearing after connecting — The initial sync can take a few minutes. Check the integration status on the Integrations page to confirm the sync is in progress. If your ad account is brand new with no campaigns, there will be no data to display.
• Stale or outdated numbers — Nummbas syncs your Meta Ads data automatically every 4 hours. You can trigger a manual sync from the Integrations page if you need the latest numbers right away.