Triple Whale vs Nummbas
Triple Whale is built for ad attribution. Nummbas is built for financial visibility. Both serve DTC brands, but they solve different problems.
Key differences
Attribution vs Financial Health
Triple Whale tells you which ad drove which sale. Nummbas tells you whether your business is making money after all costs.
Shopify Only vs 5 Platforms
Triple Whale works with Shopify. Nummbas connects to Shopify, WooCommerce, BigCommerce, Wix, and Square.
Ad Analytics vs Full Stack
Triple Whale focuses on ad performance. Nummbas adds accounting data from QuickBooks and Xero for complete expense and profit tracking.
Feature comparison
See exactly what each platform offers side by side.
| Feature | Triple Whale | Nummbas |
|---|---|---|
| Ecommerce Platforms | Shopify only | Shopify, WooCommerce, BigCommerce, Wix, Square |
| Multi-Touch Attribution | ||
| Creative-Level Ad Analytics | ||
| Cross-Platform Ad Performance | ||
| Profit and Loss from Accounting | ||
| Cash Flow Projections | ||
| Expense Categorization | ||
| Subscription Tracking (MRR, Churn) | ||
| Shipping Cost Analytics | ||
| Customer Geography | ||
| AI-Powered Insights | Moby AI | Nummbas-FO (AI CFO) |
| Total Integrations | Shopify + ad platforms | 14 platforms |
Which one is right for you?
Choose Triple Whale if
- You sell only on Shopify and do not plan to expand
- You spend $50,000+ per month on paid ads and need creative-level attribution
- Multi-touch attribution and post-purchase surveys are your top priority
- You already have separate tools for accounting and cash flow
Choose Nummbas if
- You sell on multiple platforms or plan to expand beyond Shopify
- You want profitability, expenses, cash flow, and ad performance in one place
- You need accounting data from QuickBooks or Xero in your dashboard
- You want an AI assistant that explains your full financial position
- You want flat pricing that does not increase as your revenue grows
See all comparisons · Read the full Triple Whale alternatives guide
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