Triple Whale vs Lifetimely vs Nummbas Compared

If you run a direct-to-consumer business, you have probably looked at Triple Whale, Lifetimely, and Nummbas. All three help ecommerce brands understand their numbers, but they approach the problem from different angles.

Triple Whale grew out of attribution. Lifetimely grew out of profit tracking and lifetime value. Nummbas is built around the owner's weekly financial decisions. Each one still reflects that origin in what it does best.

This guide compares all three so you can decide which one fits your business without signing up for trials you do not need.

Quick Summary

Triple Whale is for brands where attribution is the primary job. It supports Shopify, WooCommerce, BigCommerce, Stripe, and custom sales sources, with more than 60 pre-built integrations. Moby adds chat, always-on agents, automated insights, reports, and forecasting.

Lifetimely is for Shopify and Amazon sellers that want profit and loss, predictive customer lifetime value, attribution, sales forecasting, and AI-led growth actions. It can also sync cost and expense data from QuickBooks Online.

Nummbas is for the owner who wants one clear read on the week. It connects six sales sources, including Stripe, alongside advertising, QuickBooks or Xero, shipping, returns, and other operating data, then turns that into Smart Alerts, a Weekly Review, live dashboard sharing, and 18 reports you can send as they are.

Feature Comparison

Pricing Comparison

The biggest pricing difference is the model. Triple Whale and Lifetimely both scale their costs as your business grows. Triple Whale scales with gross merchandise volume, and Lifetimely scales with order count. Nummbas charges a flat monthly fee that does not change with your revenue or order volume.

What Each Tool Does Best

Triple Whale: Best for Ad Attribution

If you need to know which channels, campaigns, and creatives drive sales, Triple Whale is purpose-built for that job. Its wider data platform and Moby AI workflow also support analysis, automated monitoring, reports, and forecasts.

This level of attribution detail matters when you are making daily decisions about which campaigns to scale, which creatives to pause, and how to allocate budget across platforms.

Where it falls short: Triple Whale is built for the team spending the ad budget, and priced for brands with a media budget to match. Costs scale with GMV, so the bill grows as you do. If you are an owner who wants a short weekly read on profit, cash, and stock rather than a platform to explore, it is a great deal of tool for the job.

Lifetimely: Best for Customer LTV

If your primary question is "how much is each customer worth over time, and am I paying too much to acquire them?", Lifetimely answers this directly. Its predictive LTV models estimate future revenue from existing customer cohorts, which helps you set customer acquisition cost (CAC) targets.

The daily P&L email is also a genuine convenience. Many store owners use it as their morning check: "did we make money yesterday?"

Lifetimely can sync operating costs from QuickBooks Online and supports an Amazon add-on. Ask Amp AI answers questions on major reports, while Amp AI can recommend and apply supported ad and storefront changes.

Where it falls short: Pricing scales with order volume, so a good month raises the bill. It syncs costs from QuickBooks Online, but Xero is not listed as a native accounting source. And sales sources stop at Shopify plus an Amazon add-on, so WooCommerce, BigCommerce, Wix, and Square sellers are out.

Nummbas: Best for a Weekly Owner Action Plan

If your primary question is "what changed, what needs attention, and what should I do this week?", Nummbas is built around that owner workflow. Its cleaner dashboard connects ecommerce, ads, QuickBooks or Xero, payments, shipping, returns, and other operating sources without making the owner assemble the story across separate views.

Weekly Review puts profit, cash, inventory, costs, and the top actions together. Smart Alerts call out crossed thresholds, Nummbas-FO answers questions using the connected data, Growth can share 1 secure live dashboard, Scale can share unlimited live dashboards, and Growth and Scale include 18 decision-ready reports.

Where it falls short: Nummbas does not offer multi-touch attribution or creative-level ad analytics. If your main need is knowing which specific ad drove which sale, you need a dedicated attribution tool. Nummbas shows ad performance at the platform level (total Meta spend and ROAS, total Google spend and ROAS), not at the individual ad or creative level. Its LTV analysis is based on actual purchase history, not predictive modeling.

Where Each Tool Fits

Triple Whale

• Attribution is the primary job
• Creative and channel analysis lead the weekly decision
• You want Moby chat, agents, automated analysis, and forecasting
• You sell through Shopify, WooCommerce, BigCommerce, or a custom sales platform

Lifetimely

• Predictive customer lifetime value is central to the decision
• You want QuickBooks Online costs in the same analytics product
• You want sales forecasting, Ask Amp AI, and daily growth recommendations
• You sell through Shopify or use the Amazon add-on

Nummbas

• You are the owner, and "what should I do this week?" is the real question
• You want your actual P&L from QuickBooks or Xero, not one estimated from orders
• Cash runway, stock, shipping, and returns decide as much as margin does
• You would rather be told what changed than go hunting for it
• You sell on more than one platform, or plan to
• You want a flat bill that does not climb with revenue or order volume

Can You Use More Than One?

Yes. Plenty of brands run Triple Whale for attribution alongside Nummbas for the financial picture. They overlap less than you would expect: Triple Whale answers "which ads are working?" and Nummbas answers "is the business making money?"

Lifetimely and Nummbas overlap more, since both track profit, so running both may duplicate part of the workflow. If predictive LTV is what you are after, Lifetimely has the edge there. If you need cash, stock, and operating costs in the same view, Nummbas covers more ground.