What the result shows
The most you can spend to generate one order before that order stops covering its own costs.
True Break-Even ROAS Calculator
Find your ad spend limit per order
Use average order revenue after discounts. Include every variable cost tied to that order, but leave ad spend out.
Break-even ROAS per order
1.98x
At this ROAS, the order covers the costs entered and up to $40.38 of ad spend, but leaves nothing for overhead, tax, or profit.
- Maximum ad spend per order
- $40.38
- Order value available for ads
- 50.5%
- Payment fee per order
- $2.62
Set a ROAS target that leaves room for profit.
How it is calculated
Subtract product, payment, shipping, fulfilment, returns, and other variable costs from order revenue. Divide order revenue by the amount left for ads.
How to use it
Use this as the minimum ROAS needed to cover the costs entered. Do not treat it as a profitable campaign target.
What this result leaves out
Tax, fixed overhead, and profit from later orders are not included. If repeat purchases are expected to recover acquisition cost, check customer lifetime value and payback separately.
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Stop rebuilding the same calculation every week.
Nummbas brings sales, costs, products, ads, and cash flow into one view so the numbers change when the business does.