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Snapchat Ads

Connect your Snapchat Ads account to pull in ad spend, campaign performance, and return on ad spend data.

Connection Method

OAuth — authorization through Snapchat's secure OAuth flow. Access tokens refresh automatically in the background, so you do not need to reconnect.

How to Connect

  1. Go to Dashboard > Integrations
  2. Click Connect on the Snapchat Ads card
  3. You will be redirected to Snapchat to sign in and authorize Nummbas
  4. If you have multiple ad accounts, a picker modal will appear — select the account you want to connect
  5. Your ad data will begin syncing

What Gets Synced

Account-Level Metrics (90-day period)

  • Total spend
  • Total impressions and swipe-ups (clicks)
  • Total conversions
  • ROAS (return on ad spend)
  • Cost per conversion
  • CPC (cost per click)
  • CTR (click-through rate)

Campaign Breakdown

For each campaign:

  • Campaign name, status, and objective
  • Spend, impressions, clicks, and conversions
  • CPC, CTR, ROAS, and cost per conversion

Features Powered by Snapchat Ads Data

  • Ad Performance Center — see your Snapchat results alongside other ad platforms in one place, with a unified campaign table so you can compare performance without switching between dashboards
  • Business Insights — total ad spend, blended ROAS (how much revenue you earn for every dollar spent on ads across all platforms), blended CAC (how much it costs to acquire one customer), and marketing efficiency ratio
  • Expense Intelligence — your Snapchat ad spend automatically appears as an expense category so you can see how much of your total costs go toward advertising
  • Insight Rules — automated alerts when your return on ad spend drops below healthy levels or when your ad spending is taking up too much of your revenue
  • Business Reports — a detailed ad performance report that breaks down your Snapchat results by campaign so you can see what is working and what is not

Troubleshooting

  • Connection failed — Make sure you are signing in with a Snapchat account that has access to Snap Business Manager. Personal Snapchat accounts without an ad account will not work. You must be an Organization Admin to authorize the connection. If the connection fails, try again from the Integrations page.
  • Data not appearing after connecting — The initial sync can take a few minutes. Check the integration status on the Integrations page to confirm the sync is in progress. If your ad account is brand new with no campaigns, there will be no data to display.
  • Stale or outdated numbers — Nummbas syncs your Snapchat Ads data automatically every 4 hours. You can trigger a manual sync from the Integrations page if you need the latest numbers right away.