What the result shows
Whether the competitor price loses money, falls below your target margin, or remains viable, plus the monthly impact at the sales volume entered.
Competitor Price Match Calculator
See whether matching a competitor’s lower price would still cover each sale and keep the margin you want.
Check a competitor price before you match it
Enter one product, its variable costs, and the lower price you are considering. See what each sale and a month of sales would leave.
Price-match decision
Below target margin
Matching $35.00 leaves $1.00 per sale and a 2.9% margin, below your 30.0% target.
- Amount left per sale now
- $46.00
- Amount left after the price match
- $1.00
- Monthly amount left would fall
- $4,500
- Margin after the price match
- 2.9%
- Lowest price that covers variable costs
- $34.00
- Price needed for the target margin
- $48.57
See what a lower price would cost before you match it.
How it is calculated
Subtract product and other variable costs from each price. Compare the margin at the competitor price with your target, then multiply the per-sale change by expected monthly sales.
How to use it
Do not match a price that fails to cover variable costs. If it covers costs but misses your target margin, decide whether the expected sales increase is worth the lower amount left per sale.
What this result leaves out
Fixed overhead, tax, changes in sales volume after a price change, competitor product differences, and brand value are not included.
Before you use the result
Does a competitor price prove that I can sell profitably at that price?
Their product costs, shipping terms, fees, and order mix may differ. Use your own costs. A rival price can help you compare offers, but it does not tell you what your business can afford.
Does the monthly estimate assume more sales after a price cut?
It holds the sales volume entered constant. A lower price may change demand, but the calculator does not predict that change. Test a separate sales-volume assumption before relying on extra orders to offset the lower margin.
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